I've just purchased a really nice ring on eBay. It's a designer item and - in all honesty - I'm actually only interested in the box... seriously.
The ring is in the U.S of A (a good place to buy designer cast-offs) and the guy I purchased it off is a budding entrepreneur that we will call Neddy.
Neddy not only has his own eBay store where he sells expensive stuff on consignment, but he also has a couple of blogs whereas he shares his infinate wisdom on his plans for 'just being' and running a successful business with nil overheads. Neddy ends all correspondence with 'Light'... which is kind of cool... if you are into that kind of thing.
Neddy appears to be a pretty nice guy.
The problem is that Neddy doesn't follow his own advice and, obviously, doesn't appear to read his own blogs or even take note of his uni degree in Entrepreneurial Studies. Which is not good when it is your own plans, ideas and goals that you are writing about... are we cool on this? Light...
Neddy goes on about having nil overheads by selling on consignment only. It appears that Neddy feels not having to pay for storage is a good way to save money. Problem is that it doesn't save time, either. What Neddy fails to realise is that getting that highly desirable item out to the buyer (who has paid for it quickly because they want it quickly) is the way to good feedback - which is the way to more sales... meaning, of course, more money for Neddy to spend on 'just being'.
Our good mate Neddy must also have nil overheads on office equipment, because it appears he has to wait in line at the local library to use their free internet. Answering emails promptly is good business... answering it three days later (or not at all) is not.
Neddy also goes on about adding in packaging etc to the auction price, hence no overheads there either. What Neddy fails to realise is that adding in extras - like fuel, packaging, travel, wear and tear on shoes, time waiting in queue and possibly even a snack on the way back home AFTER the final price has been given at auction is one of the quickest ways to piss off a buyer.
He also fails to notice that the USPS website quotes actual postage costs for every country on the planet... how clever is that! You can work out precise costs, including insurance, and how long it will take for your parcel to arrive... you can even track it online to see where in the world it currently is... neato! Therefor, quibbling over postage is a bit silly, when the buyer already knows the who, why, where and cost they should be paying.
Neddy...dude... once a person pays you for an item, it belongs to them! You are actually obligated to provide them with not only the item, but the tracking details/options they have paid for. This should happen reasonably soon, not when you happen to wander past the post office on your way to the beach because the surf is really gnarly today!
PayPal Neddy, PayPal... is the buyer's friend. If we pay for something and don't get it, we get our money back. One of the best ways for a seller to protect themselves is by following PayPal guidelines and insuring the item, and by following PayPal guidelines and making sure the buyer also pays for tracking on the item. Your ass is then covered... unless you take the payment from the buyer who requested this coverage and then fail to do so... then Neddy... your ass is grass...
... and you suddenly have your first overhead... from PayPal.
So, Neddy... I'm still waiting for an email from you to let me know that you have received my payment, have mailed my item and have a tracking number for me. If you haven't got around to that yet and are having trouble understanding the concept, I know of an awesome blog that will give you the finer points of starting an eBay business.
There's a really good paragraph on not getting greedy about postage fees, and there's even one about good communication. You may want to give them a quick flick over when you get back from the beach... I hear the surf down at the beach near the post office is pretty gnarly at the moment.
Me? I'll just sit over here in a nice spot and wait for Neddy to see the Light...