In this country it is illegal to make false claims over the performance of any product. If it says it pumps 100 litres per hour, will pull 3 tonne, remove mould, last 3 years or heat to this temperature... it has to.
So, what the %$@#! is it with laws relating to cosmetic companies?
I get a little fed up with obviously-surgically-enhanced celebrities touting cheap-ass products that they claim to use to give them their flawless complexions, with 16 year old models showing the fantastic results of anti-aging creams aimed at 40+ women and body creams that promise to lift our sagging arses.
Are women stupid? Yes we are... and we are gullible too.
Seriously, we all know that the $250.00 eye cream modelled by a 15 year old is not going to make much difference to our 45 year old wrinkles. Yet we buy it... hoping to turn back the clock and regain our youthful good looks.
We ogle and crave the designer brand creams and potions that the rich and beautiful claim success with... only to find out they've had excessive surgery to get where they are in the looks department when we open this week's celebrity magazine. But still, we buy them.
And what about a certain day-time soap queen who claims that a little facial scrubbing is the result of her 60 year old face looking like a 12 year old's? Seriously lady, get real... as if you would use a $39.95 product on your million dollar meal ticket of a face?
It appears that the words 'may assist in the improvement of' cover all legal asses on this type of promise. The problem with this is that we allow them to get away with it. They sell us false hopes and dreams at high prices... but still, we buy them.
Women really need to pull their heads in and realise that we are being conned and scammed due to out own stupidity, vanity and false expectations. We allow this to happen because we keep buying it, and when it doesn't perform, we get all depressed and just bin it... instead of lodging a formal complaint to the company.
Remember that guy in India who is suing Lynx for false claims and advertising? He has the right idea, ladies. If you bought a car, house, jewellery or white goods that failed due to not living up to the manufacturer's claims... you'd be on the blower in 30 seconds looking for your money back.
Is your face and self-esteem less important than these?
